TECH TIP TUESDAY: ASK MARK – 11/28/17

Contractor Member Question

Mark,

The photo attached shows a stain in the marble, my client used stone poultice to pull out the stain, then sealed the tile. Everything was fine until she took a shower for the first time, and the stain reappeared. What are your thoughts?

 

 

 

 

 

 

 

 

Mark’s Response

Thank you for contacting the National Tile Contractors Association.
It appears to me the stain (or darkening) may possibly be caused by water pooling beneath the tile in a potential low spot formed in that section of the shower pan.  Do you know if the darkening of the stone lightens with time / as it dries out?  It may or may not be a possibility that the initial removing of the “stain” by application of a poultice may have been coincidental to the stone simply drying out (i.e. from mortar curing under the stone).
I have attached a copy of the NTCA’s Mesh Backed Stone and Tile white paper.  This may shed some more light on the issue with this installation.
Many sealers protect the molecular structure of the tile from staining but do not keep water from passing into the stone and potentially darkening it. To learn more about how sealers work, here is a link to a complete listing of NTCA’s archived webinars.  https://www.tile-assn.com/?page=webinars
Please view the webinars I’ve listed below for more information on how sealers work and other relevant information:
I hope this helps.
Mark Heinlein
Technical Training Director

Coverings 2018 Partners with Delta Airlines to Offer Discounted Flights

Coverings 2018 has partnered with Delta Airlines to offer discounted flights to Atlanta. The discount is available for both domestic and international attendees and exhibitors traveling between May 2 and May 16, 2018.

When booking online, select “Book A Trip”, which will bring you to the “Book A Flight” page. When entering your search options, make sure to enter the code below in the “Meeting Event Code” box provided on the page:

Coverings 2018 code: NMQTG

Reservations may also be made by calling Delta Meeting reservations at (800) 328-1111, Mon – Fri, 7am-7pm CST (US and Canada only). Please note that there is a direct ticketing fee for booking through the reservation number above.

Discounts will vary based on flight origination and class of service selected.

Click here to visit Delta’s Meetings Travel website for reservations and ticketing.

Sponsor Product Spotlight: LATICRETE Ⓡ 257 TITANIUM™

LATICRETE Ⓡ 257 TITANIUM™ is a lightweight high-performance thinset mortar designed to function as the optimal choice for installing Gauged Porcelain Tile (GPT) and Gauged Porcelain Tile Panels/Slabs (GPTP) in commercial, residential and industrial applications.
257 TITANIUM exceeds ANSI A118.15, the industry’s highest performance standard for a
cementitious based adhesive mortar, providing worry-free interior, exterior or submerged
installations. Additionally, 257 TITANIUM utilizes LATICRETE HYDROMATIC CURE
CHEMISTRY ™ which accelerates the hydration process to rapidly consume water in the system, allowing the material to cure in a predictable manner.

Available in 25 pound (11.3 kilogram) bags in grey and white, 257 TITANIUM is silica sand-free which both reduces exposure to respirable silica and contributes to the easy-to- spread creamy consistency and ease of troweling. For more information, visit www.laticrete.com.

TECH TIP TUESDAY: ASK MARK – 11/21/17

Contractor Member Question

Mark,

Is there a way to determine what a stain on the surface of a tile is? We run into this problem every once in awhile.  I currently have a job that has been complete for a few months and they have sent pictures claiming the spots are thinset, membrane or grout.  I do not believe they are any of those things. Is there a way to tell? Please advise.

Mark’s Response

A recognized tile consultant either owns, or has access to laboratory technology that can test deposits on the surface of tiles.
A list of NTCA’s recognized consultants can be found on the NTCA website at this link:  http://www.tile-assn.com/?page=recconsultants
Any of the consultants listed on this page should be able to assist you.
I hope this helps.
Mark Heinlein
Technical Training Director

‘Go Build’ Campaign to Launch National Website

Competitors participate in the National Craft Championships at the Associated Builders and Contractors’ Conference in Ft. Lauderdale, Fla., in 2015.
PHOTO BY KEVIN DIETSCH, COURTESY OF ABC

By most measures, this is an ideal time to be a construction tradesperson. An analysis of government job data by the Associated General Contractors of America reveals that the industry’s unemployment rate of 4.5% is the lowest in 11 years. Conversely, the average hourly wage for construction—$29.06—is up 2.3% from last year and nearly 10% more than the average non-farm, private-sector job.

Nevertheless, the long-simmering shortage of skilled trade labor continues to plague contractors of all sizes, specialties and locations. The third-quarter Commercial Construction Index, produced by USG Corp. and the U.S. Chamber of Commerce, found that 60% of contractors are having difficulty finding skilled workers. The current pinch, exacerbated in part by hurricane-driven demand in Texas and the Southeast, will only tighten as projected upward trends in commercial and infrastructure construction clash with a rising tide of baby-boomer retirements.

Although construction professionals, educators and associations have warily eyed these trends for some time, many well-intentioned efforts to recruit young people to replenish the job pool have yielded mixed results.

Now, Go Build America, an industry-driven, image-building program set to launch nationally in December, aims to succeed where those other initiatives have fallen short. Based on state-level programs that have helped to boost enrollment in local technical education programs, Go Build hopes to rebrand and promote the entire construction industry via a multiplatform public-relations campaign. It will maximize the use of video-enhanced social media, a lively and information-packed website, ads, grassroots outreach and other carefully crafted elements. The aim is to convey a clear message to targeted audiences.

“We created our own playbook—an aggressive, comprehensive and sustained effort with a look and feel that engages young people and inspires them to explore careers in the construction trades,” says Ryan Dwyer, Go Build America executive director.

And unlike previous programs, extensive data analytics and metrics will play a key role in helping Go Build’s leadership to gauge the effectiveness of the program’s digital tools and messages. Analytics will allow the program to enhance content or placement as needed, quickly and easily.

Dwyer says the fundamental message about construction careers is “all inclusive.” Because the message is not limited to a specific industry segment, “we’re able to present every type of career path, including how easy it is to get training—from colleges, high schools, contractors and associations—then get a job and advance,” he says.

Go Build America has been endorsed by the U.S. Dept. of Labor and the Ironworker Management Progressive Action Cooperative Trust (IMPACT), a labor-management partnership affiliated with the Iron Workers Union. The industry’s leading associations also are on board, with AGC and Associated Builders and Contractors represented on the program’s board of directors.

AGC spokesman Brian Turmail says Go Build’s “many unique and incredibly helpful features” will complement existing efforts “to reverse decades of disinvestments in career and technical education and a cultural mind-set that no longer places much value in high-paying craft careers like construction.”

ABC President and CEO Mike Bellaman adds, “The more stories, the more content [and] the more social media we can get out about our great industry, the better. Go Build will be a great way to make that message more relevant to high school students.”

An Original Approach

While such plaudits have heralded other industry-wide awareness programs, Go Build boasts something that most of those initiatives lacked: a track record.

The Go Build model got its start in 2010 as a construction workforce development program in Alabama. It was led by Bob Woods, a 40-year veteran of construction services for regional energy provider Southern Co. The effort drew on a broad-based collaboration of trade associations, educators and state government to craft a long-term campaign tailored around Alabama’s specific industry needs and demographics.

Using strategic placement of mass media and social media advertisements, complemented by support from local educators and associations, Go Build Alabama continually conveyed positive messages about construction careers while keeping students and others abreast of training and employment opportunities.

Woods, who now serves as Go Build America’s president and CEO, notes that, while the messages had a significant impact, a shortage of technical education programs in Alabama’s two-year colleges posed an early obstacle to turning students’ interest into action.

“We were missing the education components,” Woods says. “We had to convince the colleges that there was a demand for this kind of training.”

The promised demand has since materialized, leading to the addition of more than 120 credentialed training programs and a 24% increase in course enrollments across Alabama. In addition, more than half of those students credit Go Build Alabama for influencing their pursuit of a career in construction, providing what Woods says is “evidence that the strategy is working.”

As support for Go Build Alabama grew, Woods and his team began planting the seeds of the model in other states. “Alabama was a pilot program that we wanted to expand as far as we could to help the industry,” he explains. Go Build Tennessee, established in 2016 and funded via a portion of state contractor licensing fees, garnered 70 million advertising, website and social media impressions in its first year. A Go Build program for California debuted in May.

Although it’s too soon for Tennessee’s Go Build program to make a big impact in the hiring pool, Tommy Burleson, chairman and CEO of Burleson Construction Co., Johnson City, Tenn., says the program contributed to a strong turnout at a construction job fair this year.

“We had more about 5,000 high school students—many of them women—who wanted to learn more about trade careers,” he says. “It’s allowed us to show schools just how much demand there is for this kind of training and what contractors can do to help.”

“You need constant evolution because the internet moves at the speed of light.”

– Ryan Dwyer, Executive Director, Go Build America

Along with carrying the Go Build message to other states, the program’s leadership has streamlined operations, reduced costs and become more vertically oriented ahead of the national rollout. Dwyer says keeping pace with technology has posed the biggest challenge.

“When we started in 2010, there was no Instagram  and Facebook ads were in their infancy,” Dwyer says. Along with tapping into those outlets, Go Build is refreshing a two-year-old website with components and enhancements that will keep it relevant to the coveted millennial workforce.

Adds Dwyer, “You need constant evolution because the internet moves at the speed of light.”

Adding Tools

Besides addressing the construction industry’s long-term workforce outlook, Go Build America hopes to help contractors with their immediate skilled-labor needs via a database for incumbent workers in search of jobs. Similarly, Go Build member organizations can post immediate job openings and regularly receive résumés from people seeking work across the country.

Dwyer says the feature enhances existing online job boards because, like Go Build America’s messaging strategy, users can narrow their interests and searches to specific skill requirements or geographic areas. “It’s not as cumbersome to use as other job-posting sites, making it the shortest path to securing work,” he adds.

What may ultimately make the difference in Go Build America’s efforts to secure a labor pool for the future is sustained support from its partners at the national, state and local levels. Dwyer says he and Woods have been traveling frequently over the past year to build deeper support for the initiative.

Simply highlighting Go Build’s images and high-tech features is not enough. “We are showing these groups that we’re using money in more effective ways,” Dwyer says. “We’re not spending it on something that may or may not be effective, doesn’t evolve and might not last.”

Woods agrees, adding that, in order for Go Build America to redefine the industry, it must first combat negative perceptions that created the current labor crisis. “The problem didn’t develop over a short time,” Woods says, “and it won’t be solved in a short time.”

Builder confidence hits high in November

Builder confidence in the market for newly-built single-family homes rose two points to a level of 70 in Nov. on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI). This was the highest report since March, and the second highest on record since July 2005, the company said.

“November’s builder confidence reading is close to a post-recession high — a strong indicator that the housing market continues to grow steadily,” said NAHB chairman Granger MacDonald, a home builder and developer from Kerrville, Texas. “However, our members still face supply-side constraints, such as lot and labor shortages and ongoing building material price increases.”

“Demand for housing is increasing at a consistent pace, driven by job and economic growth, rising homeownership rates and limited housing inventory,” said NAHB chief economist Robert Dietz. “With these economic fundamentals in place, we should see continued upward movement of the single-family housing market as we close out 2017.”

Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” According to he company, scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.

Two out of the three HMI components registered gains in November. The component gauging current sales conditions rose two points to 77 and the index measuring buyer traffic increased two points to 50. Meanwhile, the index charting sales expectations in the next six months dropped a single point to 77.

Looking at the three-month moving averages for regional HMI scores, the Northeast jumped five points to 54 and the South rose one point to 69. Both the West and Midwest remained unchanged at 77 and 63, respectively.

Editor’s Note: The NAHB/Wells Fargo Housing Market Index is strictly the product of NAHB Economics, and is not seen or influenced by any outside party prior to being released to the public.

Sponsor Product Spotlight: LATICRETE Ⓡ STONETECH Ⓡ

LATICRETE Ⓡ STONETECH Ⓡ surface care products are reliable, high performing and thoroughly tested, giving today’s savvy stone and tile professionals a competitive edge. Depending on the surface, natural stone, tile, grout and masonry can vary in porosity. PROTECT with a select range of STONETECH natural-look sealers in water-based or solvent-based solutions made for a range of porosity and surface types. CLEAN with specialized daily and heavy duty cleaning solutions designed for various tile and stone challenges. TRANSFORM with all-in-one enhancing sealers that protect and darken or add shine and restoration products that restore scratched or stained surfaces to a desired finish. To learn more about the STONETECH product line, please visit www.laticrete.com/stonetech.

LATICRETE President and COO Recieves Cesery Award at Total Solutions Plus

Edward Metcalf, President and Chief Operating Officer of LATICRETE and Brian Castro, President of TCAA and President of DTI of Illinois, Inc.

LATICRETE President and Chief Operating Officer Edward Metcalf was recently named the 2017 recipient of the Carl V. Cesery Award. Presented by Tile Contractors’ Association of America President Brian Castro, Metcalf received the bronze medallion at this year’s Total Solutions Plus Gala Industry Dinner in Washington, DC.

Metcalf is the second member of LATICRETE leadership to be awarded the Cesery Award, following LATICRETE founder Henry M. Rothberg who received the award in 1997.

David Allen Company presents 21st Annual Design School Scholarship

Accompanied by College of
Design Dean Hoversten, Robert Roberson (on right), David Allen
Company’s Chairman, presents the 2017-2018 David Allen Company
Scholarship to Architectural Student Jose Tomas Errazuriz

For the past 21 years David Allen Company has awarded a $5,000 scholarship to a gifted and promising architectural student at the North Carolina State University College of Architecture. The Dean of the college makes the selection to either a graduate or an undergraduate student.

Robert Roberson, Chairman, presented the 2017-2018 award to Jose Tomas Errazuriz, who has been identified by the Design School faculty as a promising leader in architecture.

David Allen Company has a long history of promoting the use of tile, marble, granite, natural stone, and terrazzo through its relationship with and support of architectural and design schools. With offices in Raleigh, NC; Washington, DC; Columbia SC; Birmingham, AL, South Florida, and Charlotte, NC, the company is celebrating its 98th year in 2018.

BREAKFAST WITH THE PRESIDENT” ANOTHER BUILDING BLOCK IN DAL-TILE’S UNIQUE CORPORATE CULTURE

Everything Dal-Tile does to create its unique corporate culture reflects back out toward customers in the form of exceptional products, a higher level of performance, and outstanding customer service.

“Breakfast with the President” is a recurring event where Dal-Tile’s president invites new team members to join him for breakfast in an intimate, small group gathering at the company’s Dallas headquarters.  The event is just one more example of the unique, close-knit fabric of this industry giant.

 

 

 

 

 

 

‘Breakfast with the President’ is an important part of our corporate culture here at the Dal-Tile division of Mohawk Industries,” said John (J.T.) Turner, Jr., president of Dal-Tile Corporation.  “This regular gathering allows me direct interaction with our new team members, giving me the opportunity to reach out, get to know them personally, and begin sharing the excitement inherent in being part of our Dal-Tile team.”

 

“At this event, I impart our organization’s legacy, ensure new employees are aligned with our company vision, and, most importantly, welcome them into our community,” said Turner.  “I always stress to our new hires that they are now part of a true community — and the Dal-Tile community is an open, welcoming, and diverse community.”

 

 

 

 

“I tell them that they will gain so much as part of our close-knit and successful community, but I also set the expectation that they should give back to the community,” said Turner.  “When I say ‘give back’, I mean more than just working hard.  Hard work is a given.  What I am talking about is giving more of themselves, going that extra mile, jumping in and enthusiastically contributing more than the average person does.  Those are the kinds of people that currently make up our Dal-Tile team and those are the kinds of people we want to continue adding to our organization, because people like that will ultimately end up giving the most to our customers.”

 

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